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Idea launches affordable, monthly internet packs for prepaid users

Now, stay digitally connected throughout the month at 30-40% lower cost, with Idea Freedom Packs!                                                                                  

National, 4th November, 2015: Today, Mobile Internet has become a key avenue for entertainment, learning, and shopping for the Indian consumers. However, to broaden the scope of internet services and speed up their adoption, there is a constant need for products and solutions that are customized to suit the requirements of various customer segments. While there are many products to cater to high volume data users, there is a need to offer innovative solutions for those consumer segments who have limited data requirements for browsing and social media apps, but need to stay online throughout the month.

Realizing this trend, Idea Cellular, one of the largest telecom operators in India, has launched Freedom Packs – low cost data packs with monthly validity, that provide the consumers the freedom from multiple recharges, while giving great value for money. Especially suited for customer segments such as students, housewives, and new users, who have a consistent but limited data usage, the Idea Freedom packs provide 28 day validity for just Rs. 100* for 300 MB on 2G data, and Rs. 175* for 500 MB on 3G data.

Talking about the new offer, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Idea Freedom packs target those consumers who want to stay digitally connected throughout the month, however at 30-40% lower costs. These packs would help us enhance convenience for prepaid customers, who have to otherwise depend on multiple sachet recharges to manage their costs and internet needs throughout the month. These packs could serve as a one stop solution for them.” 

Idea Freedom packs are now available for all new and existing prepaid customers across all circles. 

Approximate Pack price Data benefit
Rs. 100* 300 MB 2G data for 28 days
Rs. 175* 500 MB 3G data for 28 days

* Price pack may differ slightly from circle to circle.

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