Breaking News

Importance of Copyright & Licencing for Event Management Organizations

On account of Monthly General Body Meeting of Karnataka Event Management Association (KEMA), a Panel discussion was organized where Mr. Maj KjS Gurna, Treasurerer of EEMA and Managing Director of Bellset Entertainment Pvt. Ltd. talked and discussed about ” Importance of Copyright & Licencing for Event Industry”  He sharing his views on responsibilities of copyright societies, Maj Gurna also threw some light on the nitty-gritties of copyright issues and guidelines to be followed and importance of Copyright for the event management companies while interacting with colleagues from the event industry.

The GBM also saw A collaborative talk by Babita Jaishankar & Priya Khosla on POWER YOUR PRESENCE.

The one thing we always faced while growing into a leader and in building business was CONFIDENCE CRISIS. When meeting the Bigwigs in the Large Organizations OR being in front of a room presenting a case or a pitch to the Head of a Company would make us nervous. We have seen a lot of us and our Teams face similar mental blocks.

To enable us and our Teams to evolve into better sales people, leaders and individuals, Babita Jaishankar & Priya Khosla co-created a talk called POWER YOUR “PRESENCE”. This talk covered overall aspects of all that we need to be mindful of and learn to make us more confident , be it The Right look, Non-verbal communication, our body language, the first impact we creates, our mental framework, Self dialogue, etc.

Babita Jaishankar is a well-established name in the space of personal branding. Founder of Wsol and Image and Lifestyle Coach, she helps you build your image . She has enabled a lot of companies be it INTEL, MICROSOFT, ALTRAN, FIDELITY , JAIN HEIGHTS, COLUMBIA ASIA, INFOSYS and many more in this space. She was happy to share her insights with us. The KEMA GBM was held at Royal Orchid, Old Airport Road, Bangalore

Speaking on the occasion of the Event, Mr. Srikant Kanoi, Vice President of KEMA said “The Event Management Industry, which has grown in leaps and bounds over the past decade doesn’t just provide training and entertainment opportunities; it also makes a vast contribution to the India’s economy. It is estimated that the industry creates lakhs of full-time jobs, from the event crew members that set up the stage and the lighting to those in control of security, marketing and every other vital component that goes into organising a successful event. These jobs offer a high level of satisfaction, and help to keep team morale at peak with the exciting environments that each person can be a part of. With the quick succession trends and technologies, it isn’t enough to look one year ahead; rather, modern meeting and event planners should keep their eyes on innovation coming over the horizon for the upcoming years within long-term planning range.

EC Marketing & PR of KEMA, Mr Pradeep Naik said, “We at KEMA are working towards customer delight and making collaborations with Event management industries an everlasting experience as Clients and Corporates depend on us to make their celebrations, landmark events and memories for a lifetime. It is these enchanting ‘moments of truth’ that we want to create in the minds and hearts of our clients with the quality of services we plan to enhance with every event we manage for them so that we make it a meaningful association for both the clients and the event management industries. We have covered crucial topics that are of utmost necessity to successfully run an Event Organization. Topics ranging from Licensing for Event Organizations and Roles and support of Government organizations in supporting the Events Industry, to seeking guidance and support from industry veterans for the benefit of the upcoming event organizations have been covered in the previous editions” he quoted.
Mr. Sanjeev, President of KEMA said, “KEMA started as a small group of people initially now has 80 organizations as paid registered members in a short span and saw participation from 200 odd event organizations and is growing strong. Our aim is to collaborate and to address all issues faced by event companies including licensing, start-ups, venues, legal, incubation, etc.”

We have been regularly organizing many such panel discussions with government organizations and various stake holders to bridge the gaps and make companies more compliant, equip them with all necessary information, work in unison by sharing our experiences and support our fellow members to run their establishments hassle free. This will not only improve the quality of the organizations, but will also help us organise events in a more planned and structured way, and that in turn will help our clients” he said.

The Previous General body meeting of KEMA saw for the first time ever in the History of Indian Events Industry, KEMA and Event Equipment and Service Association (EESA) join hands to enhance quality and services of Events in a more structured fashion. It is one of the most noticeable developments in the history of Event industries which will cater to Karnataka and will gradually to the rest of India during the years to come.

The KEMA Monthly General Body Meeting had Mr Shridhar R – Regional Manager Karnataka – NOVEX Communication Pvt Ltd and Mr Rasheed Sait – MD – George P Johnson talking about the Perils and imperils of “Licensing in Event Industry” as a part of the Panel discussion and Mr. Srinivasa H M, Additional Director, MSME participating in a panel discussion and sharing information on Role and Importance of MSME in the Event Industry in the previous editions while the highlight of the General Body Meetings over a couple of months was having Dr. Venkat Vardhan, the Doyen of Event Management Industry as Honorary Chairman of KEMA.

Event Management is looked upon as a sunrise industry in the service sector. The past decade of the Indian economy has witnessed an alarming growth in the size of Event Management Industry. It has grown by leaps and bounds in the recent past and most of the experts in the industry strongly believe that this is just the beginning of a new era. According to the survey done by some leading Research agencies, the organized Event Industry in India is poised to grow by at least by 25% annually and is estimated to reach INR 10000 Crores.

The scope of Events has been widening day by day and the Events & Entertainment Industry today encompasses events like Fashion & Celebrity shows, Film awards, Celebrity promotions, Road shows, Musical concerts, Bollywood-shows, T.V. Reality shows Company conferences, Banqueting facilities, Tourist attractions, Sports, Culture, Corporate seminars, Workshops, Exhibitions, Wedding celebrations, Birthday parties, Theme parties & Product launch. The continuous rise in the number and the scale of all such events has emerged as the main growth drivers in the sector. Today, Event Management has become an integral part of any Marketing plan. A large number of companies have already recognized the benefits of Direct Marketing through events. Events are considered as a means to Launch, Advertise or Build a brand.

The Indian Media & Event industry grew from INR 728 billion in 2011 to INR 821 billion in 2012, registering an overall growth of 12.6 percent. The industry achieved a growth of 11.8 percent in 2013 to touch INR 917 billion. The sector was projected to grow at a CAGR of 15.2 percent to reach INR 1,661 billion in 2017. As per a report by EY-EEMA (Event and Entertainment Management Association), the events industry in India is predicted to cross 10,000 Crore mark by 2020-21

About Mahender Bansal

Comments are closed.

Scroll To Top