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India and Its TheleVaala business

Cultural diversity, lingual diversity we have all bifurcated the nation in different manners; but one thing that’s common in dividing the nation has been the food habits. Ask anyone in Delhi what is in South India he will not say SILK he will say IDLI Dosa. More than the world famous aromatic AssamDarjeeling tea you will find people relating MOMO’s more to eastern India. The financial capital is less used for the city of dreams Mumbai as compared to the word Vada Pav Capital. India has always been a foodie paradise and the world has loved it this way.

From a miniature small eatery to fine dining, if you talk about invoking taste buds street foods have been the hot favorites. The stature of street foods in India has gone up to a level that companies are moving into sidewalks with their cart models and pulling revenues larger than there existing fine dining structure. Economic slowdown and rising prices have made companies witness decline in the footfall by more than 20%. The street food model is picking up with major food giants jumping in the street food model and eliminating the fear of hygiene and cleanliness with brand image.

The food from various diverse parts of the nation has fallen into the street market across the nation. From the era of rising South Indianeateries, to the giant size Chinese food kiosk nation has all to offer.   Take a stroll down any of the local or high profile Delhi markets you would see shining small eateries selling cultural diversity in a local manner.

Why is there a herd culture in the sidewalk business?

Let’s walk in and explore.

In a recent discussion with a Dumpling seller at a busy railway station in the capital, he quoted to raise a profit of 50,000 per month post all operation and illegal cost with size of the cart smaller than the system you might be reading on.  Many of us reading this is an air conditioned cabin or an office, with a coffee mug in hand and brain in a 90% deadlock; with earning’s more for some less for some but surely stress more for everyone. Till the time railways run, individuals is running good.

With a smallest of investment in the infrastructure model, cost savings as background work can be done in remote locations kiosk model is surely going way to forward in comparison to imagination. What comes in a kiosk model is the variety. Run a cart in a Bengali area serving Bengali food, contrary serve Guajarati foods in a Guajarati market. You have one in for all as per demand with customized menu.

This is just a jest of what we are trying to explore, in my next article I will This is just a jest of what we are trying to explore, in my next article I will share the entire sales and operation model of a tea seller running a tea chain with no brand name.

Author: Vijay Takkar

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