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IndiaFirst Life Insurance @ 5, launches “Happy India”

  • To tap young change makers, nurture ideas into reality
  • Focus on Education, Health, Energy Conservation, Security and Financial Inclusion
  • Reaching over 500 schools across 15 cities
  • Total grant of INR 12,50,000
  • Supported by Bank of Baroda and Andhra Bank

INDIA, November 17, 2014: Targeting to identify young change makers with innovative ideas and the zeal to create change, IndiaFirst Life Insurance announced the launch of “Happy India” – a social change initiative for children in the age group of 11-16 years as part of the Company’s fifth anniversary celebrations.

This initiative was announced at the company’s Fifth Anniversary Celebrations by Mr Mohit Rochnali, Chief Marketing Officer, IndiaFirst Life Insurance.

Speaking on the launch of the initiative Mr. Mohit Rochnali, said “We are extremely thrilled to launch Happy India as we complete five years of service to the country. India is witnessing winds of change. The new government is already implementing a series of initiatives to make India better – right from financial inclusion to ‘Make in India’ to ‘Swaach Bharat Abhiyaan’. And now here is an opportunity to give students a chance to be part of this change by not just demanding it but actually ‘creating’ it.”

Happy India aims to search for Young Change Makers and support them in implementing their ‘Ideas for Change’. It will see participation from over 20,000 students from over 500 schools across 15 cities.

Young minds will identify social issues that bother them and present ideas on how they plan to solve these issues. IndiaFirst Life in turn, will support 25 best ‘ideas for change’ with a grant of INR 50,000 each enabling these young change makers to create the change they dreamt of.

The initiative is being supported by Bank of Baroda and Andhra Bank, while the validation and process authentication is being overlooked by KMPG, the Knowledge Partners.

“Our endeavour is to involve the future generation in the nation building activity. We hope this small step from IndiaFirst will lead to a giant leap for the nation as we will see hundreds of schools participating” added Mr Rochnali.

These 25 best ideas for change will also be mentored by industry stalwarts – innovators, social scientists and authors during the entire implementation phase and they include prominent names like Pramod Lele, CEO – Hinduja Hospital, and Tamal Bandyopadhyay, Sr Editor, HT Media.

IndiaFirst will hold a Happy India national conclave in February when the 25 teams will showcase their projects to the audience of corporate honchos, key public figures and media.

The efforts of these students will also be imprinted in the ‘Young Change Makers’ compendium jointly created by IndiaFirst and Shristhi Publishers, inspiring future change. The compendium will also feature the Mentor’s perspective on the idea i.e. its impact post-implementation and ways in which this idea can lead to building a Happy India.

Students can participate in teams of 3 to 4 students.  Schools can connect with IndiaFirst by logging onto or can e-mail us at


Stage 1 Enrolment
Stage 2 Idea Submission: Top 10 percent ideas will make it to the next stage
Stage 3 Project Idea Presentation: 25 best Project Ideas will be provided a grant of INR 25,000 each
Stage 4 Project Implementation: 40 days
Stage 5 National Conclave

Important Dates

Last date for enrolment: December 8, 2014

Last date for idea submission: December 10, 2014

Project Idea Presentations: December 20, 2014

Final 25 Projects announced: December 22, 2014

National Conclave: February 7, 2015

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