Our Student housing brand – Loft, has witnessed an explosive expansion from 700 to over 8000 beds during the lockdown period and we have taken steps to ensure that this growth is achieved on the foundation of Isthara practices of Cleanliness, Hygiene and Safety. We are planning to launch 10,000 beds by end of this year.
This decision comes at a time when the economic slowdown has also affected the Indian co-living market. The Financial Express, in a report on the sector, had valued this market at $7 billion before the COVID-19 pandemic.
The market dynamics have completely changed post-Covid. The customer is no longer just cost-conscious, but also seeks quality as well as safety and hygiene. This has led to the customer making the move from an unbranded place to stay to a Branded and a Safe place like Isthara, which has built up a reputation for quality facilities. Not only during the lockdown, but now too, Isthara is witnessing a multi-fold increase in demand for its services and product offerings.
The company is planning to hold onto sanitisation and safety for their guests.
- The company follows strict protocols, including temperature and the Aarogya Setu app checks for its guests
- They’ve trained resident skippers to identify COVID-19 symptoms and escalate them to a 24-hours doctor-on-call or the requisite authorities. Moreover, they’ve tied up with Johnson Diversey, an American Housekeeping chemicals supplier that sanitises their kitchens, common use items like dustbins, food and social areas (especially gyms) after every use
- They are also limiting guests in the dining area, encouraging them to eat in their rooms
- They’ve also set up rigorous cleaning schedules and sick bays for isolation
“We have supported our partners through the last seven months and ensured that their staff received a caring, WFH environment. We are also preparing a road map for the safe return of our employees who had to leave for their hometowns earlier”, he added.
“Our biggest asset is our team who ‘create memorable experiences’ for our guests, and we look forward to their return.” The company’s corporate clients include guests who work in Accenture, HSBC, Deloitte, Care Hospitals, AIG Hospitals, KIMS Hospitals, Indigo Airlines, Air India, ICICI and Indian Airlines.