India’s very own “Vitality” based on the US’ HMO model
Covers healthcare expenses and helps customers manage existing medical conditions
Wider coverage including OPD expenses and easy-to-use monthly subscription format
10x growth in just 3 months
Bangalore, India, August 10, 2021: Kenko Health, a Health Insur-Tech company has raised $ 1.7Million as a part of their Pre-Series A round with BEENEXT and Orios as co-lead investors. This round also saw participation from Accelerator VC 9Unicorns and Waveform Ventures. The investment will primarily be used for product development specifically in the OPD space and expanding the core team.
In the Indian health insurance space, most companies only focus on covering hospitalisation costs. On average, close to 75% of an individual’s lifetime healthcare expenses are incurred outside of a hospital. This includes doctor fees, medicine expenses, diagnostic tests and even non-prescription products and services such as infant care, vision care, dental care, hair and skincare, and so on. In the current healthcare system, most of these are loosely termed as OPD (Outpatient Department Costs) and are usually not covered by any form of Insurance. Kenko believes that the key to protecting people’s health and wealth lies in covering all healthcare expenses: large and small, medical and OTC (over-the-counter), preventive and curative.
Keeping customer experience at its core, founders Aniruddha Sen and Dhiraj Goel, set up Kenko Health in 2019. The duo has exposure to insurance companies and systems in the West as well as Southeast Asia, thereby bringing a wealth of knowledge and experience to the table. Through Kenko, the founders are looking to build the country’s first Health Management Organisation (HMO) – a holistic concept where companies don’t just simply cover healthcare expenses, but also, actively manage customers’ medical conditions, thereby leading to better long-term health outcomes.
Kenko provides comprehensive plans focused on OPD and all subscribers get IPD coverage from an insurance company as part of their membership benefits. Kenko even steps in to fill up the gaps in claims payment by ensuring expenses are paid in full without deductions and also paid out in advance, just before hospital admission. The team also spent a considerable amount of time and effort working on elements that truly differentiates Kenko, which include:
Monthly subscription model – no upfront payment required for the full year
Affordable plans for individuals and families
Flat pricing – does not change with age or location
Prepaid benefits scheme
Upto 90% coverage of OPD benefits
Coverage for seniors and diabetics
Employee coverage plans starting from just 2 employees
Instant “Kenko Score” Health Assessment
Rahul Maheshwari, Investment team at BEENEXT said “Their unique subscription model and focus on overall healthcare including OPD makes Kenko a disruptor in this space. We are excited to be partnering with Kenko Health in their pursuit to make health insurance affordable and accessible to the larger Indian population.”
Anup Jain from Orios Venture Partners said “Kenko is all set to provide a peace-of-mind plan for the first time insurance buyer in India who has been unable to access the benefits of insurance due to high premiums, lack of understanding and absence of a full-stack digital experience. We are excited to partner with BEENEXT on leading this investment”
Dr. Apoorv Ranjan Sharma, Co-founder and Managing Director, 9Unicorns, said, “The health insurance sector in India hasn’t received much traction in recent years. Most of the insurance companies operate with traditional health plans and primarily focus on filling their pockets, without looking at customer satisfaction in general. What Kenko is trying to do is truly out of the ordinary. Not only has the company been vocal about this problem but is also trying to create a better business model to provide suitable medical coverage options to their customers while scaling the path of success. We wish them continued success in their future endeavours”.
Arun Tadanki, Lead Investor, Waveform Ventures says, “We are impressed by the founders’ deep domain knowledge and their commitment to simplify healthcare coverage and make it more accessible. Kenko is truly reimagining, with their consumer-friendly offering
Aniruddha Sen, Co-Founder, Kenko Health said, “ At Kenko, customer experience is of primary importance and, toward that end, we set out to create a unique system of benefit payout where the customer receives the cost of treatment directly into their bank account before the
treatment starts. With partners such as BEENEXT and Orios backing us, we are confident of giving India’s health insur-tech a much-needed digital makeover. We are aiming to add 20K users to our programme this year and another 100K next year.”
The pandemic has definitely created a surge in demand for health insurance. Reports as of June’21 state that stand-alone health insurance grew at 55% over the same period in the previous year. Kenko is aiming to tap into this growing market and build a robust healthcare system in the country.