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Kerala tourism to get high on liquor

Aiming to boost tourism in the state, the Kerala government has announced a new liquor policy. The LDF government in Kerala is hoping that the new liquor policy will help propel Kerala as a prominent tourist destination. Kerala tourism minister Kadakampally Surendran said today that the government is planning to double the number of domestic tourists by 2021. During the same period, the state has planned to increase foreign arrivals by 50 percent. The tourism minister spoke about the various initiatives taken by the state government to boost tourism in Kerala. He was speaking at the inauguration of the second edition of International Conference on Tourism Technology (ICTT).

Surendran said that the new liquor policy announced by the state government will allow bar licenses to restaurants in hotels of three star category. He said that this will be a major boost to MICE (Meetings, Incentives, Conferences, Exhibitions) tourism in the state. “Though, the availability of liquor is not the sole reason for choosing a venue for an event, it is part of urban lifestyle. The earlier policy had adversely affected the MICE tourism sector. Now, the new policy will help it,” he said.

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