CHENNAI, India, Saving.in, a dedicated coupon website for the Indian market, has published a comprehensive market research report on the coupon market in India.
The detailed research includes several interesting insights, such as:
The hypergrowth of the e-commerce market: E-commerce revenue in India is expected to grow to $79.5 billion in 2025 from $18.2 billion in 2017.
Market size estimation: The overall value of distributed coupons in India is forecasted to grow to USD 124 billion in 2025 at a CAGR of 20.6% during the forecasting period of 2021-27.
Increasing internet and mobile penetration being key growth drivers: Smartphone users in India are expected to contribute to almost 20% of the global market. With the internet penetration rate going up to nearly around 45% in 2021, the country ranked second in the world in terms of active internet users at 1.37 billion.
User Location: Though 51% of users of e-coupons and online deals still come from the top 6 cities in India, other Tier 1 and Tier 2 cities contribute 49% of the market.
“Increasing number of women having access to the internet and mobiles combined with rapid women empowerment saw an increase in the percentage of women users in terms of usage of coupons from around 27% in 2015 to 42% in 2021. Fashion followed by electronics and beauty, health, and food and dining are the top demanding product categories for coupon usage,” said Manojkumar, Founder of Saving.in
Saving.in’s report on the coupon market in India also includes usage trends of the online/digital coupons, SWOT and competitor analysis, change in age-wise, demography, and gender composition among online shoppers, coupon users by device, and more.
The content in the report is generated based on online published media such as Statista, M&C Saatchi Performance, Shop Pirate, GrabOn, CupoNation, NextBigWhat, Deal Street, and Website IQ.