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Magnum ‘raises the bar’ with the launch of one of the world’s leadingpremium ice cream brands in New Delhi

Hindustan Unilever Limited launches its premium ice-cream brand in the country’s capital with the Begum of Bollywood, Kareena Kapoor Khan, as the brand’s ‘Pleasure Ambassador’

New Delhi, 18th February 2015: Delhi finally gets a taste of royal treatment with Magnum, one of the world’s leading premium adult ice-cream brands. After a hugely successful launch across 5 metros in India last year, Magnum will roll out in Delhi this summer, giving consumers a chance to experienceabsolute indulgence. Representing the brand is Bollywood’s iconic style diva – Kareena Kapoor Khan who joins the likes of Eva Longoria& Liv Tyler as the Magnum Pleasure Ambassador.

Globally, Magnum is recognized as a symbol of royal treatment and remarkable pleasure – the kind that is intense, enticing and truly irresistible. Crafted skillfully from bean to bite to invoke a sophisticated and luxurious experience, this premium ice-cream is created from the finest Belgian chocolate. It gives the ‘pleasure seeker’ a taste that just keeps them coming back for more. As Unilever’s biggest impulse ice-cream brand globally, Magnum not only dominates Europe but is also making waves across the U.S. and Asian countries like Thailand, Indonesia, Malaysia and the Philippines.

Sharing his thoughts on the launch in the National Capital, Sumit Mathur, General Manager, Ice Creams, Hindustan Unilever Limited, said, “Magnum is pure pleasure from its first distinctive crack to the last bite. So far, all the cities we’ve launched in within India, have welcomed us with open arms and we are now thrilled to bring Unilever’s biggest and most loved ice cream brand to Delhi. We are confident that Magnum will appeal to young adults who are eager to indulge in an experience that is truly unique. I’m also delighted to have Kareena as our ‘Pleasure Ambassador’. She perfectly personifies the brand with her irresistible charm and royal demeanor.”

As the ‘Pleasure Ambassador’ for the brand, Kareena Kapoor Khan said, “I am a true Magnum loyalist. My international vacations are never complete without indulging in a bar of Magnum. I’m excited that it will be now available in Delhi.”

Starting March 1, 2015, it will be available in three delicious flavors – Classic, Almond and Chocolate Truffle in Delhi. Wrapped in the brand’s signature brown and golden packaging, each bar of Magnum is priced at Rs.90/-.

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