Enhances brand recognition through the biggest social cricket game
New Delhi, April 22, 2015: – The T-20 cricket fervor has resurfaced with the razzle-dazzle of the ongoing Indian Premier League (IPL) 2015. A cricket fan can never have enough of the game and therefore lovers of the sporting tournament are glued to their screens to enjoy 47 days of non-stop twenty-20 cricket. Pumped by the IPL frenzy, Junglee Games launched Howzat Cricket version 2.0 which is super-fast and adrenalin pumping. The social game bringsthe IPL 2015 to computer screens, wherein players can win over 200 exciting prizes daily, weekly including an all-time IPL Prize. Swayed by the season’s flavor, Mega Cabs has now associated with Junglee Games, for advertisement of the brand on the gaming platform.
Satya Mahapatra – CMO, Junglee Games, commented, “Howzat, one of the largest cricket games on Facebook has experienced phenomenal action this IPL season, and is sure to give cricket fans a virtual rush. Some of the most popular brands in India have explored our gaming platform in the past and have evaluated it to be a perfect way to reach their target audiences. Mega Cabs adds to the list further validating the popularity of Howzat.”
Commenting on the association, Binod Mishra, ED, Mega Cabs commented, “IPL is always a great time to connect with cricket aficionados. Howzat Cricket gives us an apt platform to gain mileage during this season on the back of its ever-increasing user base and gaming network.”
As the IPL fever grips the nation, the alliance with Mega Cabs is set to significantly leverage the latter’s visibility in terms of brand alignment. Junglee Games is anticipating reaching out to a significant chunk of cricket enthusiasts in the country through Howzat Cricket with the IPL in full throttle, thus fanning the flames of cricket fever to reach a new crescendo.