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New Delhi, January 17, 2024- Richa Ahluwalia, an exquisite couture bridal design house embarked on its bespoke journey recently. Inspired by the timeless charm and sophistication of yesteryears, the brand aspires to echo its essence in the ‘Weddings of India’ collection, a tribute to India’s rich cultural heritage.
Derived from the artisanal expertise of Banaras, Punjab, Rajasthan, and Lucknow, the collection highlights the cultural opulence and design legacy deeply rooted in these regions. Each creation emerges as a masterpiece, seamlessly merging tradition with contemporary allure, accentuated by intricate karigari. This fusion makes it a perfect choice not only for the bridal couple but also for more mature audiences seeking refined elegance.
The women’s ensemble offers a royal portrait, presenting a vibrant spectrum from sindoori red to captivating olive, pearl, and powder pink tones, complemented by delicate hints of gold. Adorned with embroideries like gota patti, zardosi, dabka, angorkar motifs, and mukaish work, these pieces beautifully elevate the textures of raw silk, velvet, silk georgette, and chanderi fabrics, gracing the collection with exotic lehengas, shararas, kurta sets, blouses, anarkalis, and sarees.
Similarly, the men’s line echoes opulence reminiscent of the Mughal era, featuring elongated yokes embellished with intricate handmade designs. Encompassing waistcoats, achkans with peacock and diamond motifs, showcasing captivating plum and red tones, alongside the subtlety of nude and ivory in velvet, raw silk, dupion silk, and bandhgala jackets crafted from luxurious matka silk, encapsulating the essence of this extraordinary line of products.
“We are thrilled to unveil Richa Ahluwalia in the rich tapestry of India’s diverse culture. Our goal extends far beyond merely being a choice for the bridal couple. We aspire to establish our brand as a family-centric couture destination, meticulously attending to the needs of every member, particularly focusing on the discerning tastes of mature audiences often overlooked in the couture industry” expressed Richa Ahluwalia, Founder & Creative Director.
Currently available on richaahluwalia.com , the brand anticipates the opening of its flagship store in early 2024 in New Delhi.This flagship store promises an unparalleled experience, blending timeless allure with cultural celebration.
