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Myntra Accentuates Wedding Season Jubilance with J.J. Valaya

The Leading Online Fashion Portal Gifts a Coveted JJ Valaya Wedding Lehenga to the Winner of ‘Be a JJ Valaya Bride’ contest

Bengaluru, October 21, 2014: In an attempt to create beautiful memories for to-be-brides,, India’s online destination for fashion and lifestyle products, and J.J. Valaya, the undisputed king of wedding and bridal wear in India, today declared the much awaited winner of the ‘Be a JJ Valaya Bride’ contest. The winning bride was endowed with a once-in-a-lifetime opportunity of receiving a wedding lehenga worth close to Rs. 2 Lakh, gifted by Myntra and personally designed and handed over by J.J Valaya himself.

‘Be a JJ Valaya Bride’ was a social media campaign that was organised on Myntra’s Facebook page over the past few weeks, which required to-be-brides to send in their pictures and participate in the innovative online bridal contest. The contest received over 1,000 entries, a rare occurrence for any bridal contest, from which, the best caption and picture was chosen as the winner.

The winning bride to be, Iitishree Srivastava, a 38 year old resident from Gurgaon and a mother of an eight year old daughter, was extremely excited about availing the coveted JJ Valaya lehenga for her upcoming wedding.

Sharing the excitement, Iitishree Srivastava said, “This event has added dazzle to my wedding and this lehenga arrives at an appropriate time, symbolizing joyous blessings for a new start in my life.”

Speaking on the event, J.J. Valaya said, “It is truly an honour to share a bride’s moment of happiness, for it is one of the purest joys in the world. The bridal contest by has ensured that Iitishree’s wedding day will be etched in her memory forever and I am extremely pleased to have been able to contribute to her special day.”

Gautam Kotamraju, Myntra’s Chief Creative Officer said, “Myntra is committed to providing its customers and fashion evangelists with experiences that will enable them to look good on every occasion. Since the wedding season is round the corner, the ‘Be a JJ Valaya Bride’ contest was another initiative by Myntra to provide to-be-brides with fashion tips and give one lucky bride an opportunity to avail a JJ Valaya lehenga that every woman aspires for.”

The connoisseur of wedding fashion, J.J. Valaya shared with the audience, exclusive style tips to make the wedding day even more special for to-be-brides. From draping the bridal attire beautifully to getting the perfect blend of makeup, J.J Valaya’s session on wedding trends was a dream come true for the awe-struck audience.

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