New Delhi, September 10th, 2015: American Swan, an online fashion brand owned by The American Swan Lifestyle Company, has roped in Sharad Thakur as its Chief Marketing Officer (CMO). Having over 5 years in fashion and lifestyle eCommerce, Sharad will be responsible for taking American Swan’s online business to the next level. He will be leading all the marketing initiatives for the brand and will take steps to strengthen brand’s penetration across the country.
Prior to joining American Swan, Sharad was the CEO for Zokudo.com – India’s first eGifting platform for Luxury Brands, leading the organization and managing all functional aspects of the business. He also held the COO role at HighStreetLabels.com – a fashion and lifestyle online portal, leading most functions – Marketing, Technology, Customer Services and Logistics functions. He was part of the founding team at HighStreetLabels.com. He also had experience working at Management Consulting firm, and in Product development and Product management roles at Telecom companies in the US.
Sharad Thakur, CMO, American Swan, commented, “It’s a pleasure to be a part of this popular online fashion brand that’s scaling up at a rapid pace. Building on the company’s already running highly successful #AS I AM campaign, I intend to drive marketing initiatives to have a better connect with the youth. Coming from a digital background, I aim to be harnessing the industry knowledge I have gained so far in strengthening American Swan’s positioning as one of the most-preferred destinations for fast-fashion.”
Sharad holds a PGDM in Marketing and Strategy from IIM Lucknow, and a Masters in Computer Networking from North Carolina State University in the US. Sharad’s rich and valuable experience in the fashion and ecommerce space will enable him to devise innovative marketing strategies for American Swan to chart its digital & fashion success story in the Indian market. He would focus to keep innovating and improving the overall customer experience at all touch points with the brand.
According to Mr. Anurag Rajpal, Director & CEO, American Swan, said, “We are delighted to have Sharad on board. His expertise and in-depth knowledge of fashion ecommerce and his phenomenal work in the companies he has worked in, were the main reasons that made him a perfect fit for this role. We are looking forward to his value-additions to augment the operations of American Swan and I wish him good luck for the same.”
American Swan had roped in Bollywood heartthrob and teen icon Sidharth Malhotra as its Brand Ambassador early this year. Sidharth Malhotra and Kriti Sanon shared the screen space for the first time and featured in a dance music anthem, #ASIAM launched by the company.