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Peugeot to meet India’s tastes and Needs’

The market entrance will take place in two steps. Our ambition is to gain a significant position in the C segment. We will achieve this strategic goal through the local production of vehicle’s not yet marketed anywhere and specifically designed to meet India’s need and tastes. Prior to that, we will start establishing the Peugeot brand by introducing the imported vehicles. Said, Philippe varin CEO and president of the managing board.
This top-down approach with the global upmarket move of the Peugeot brand. The three states were offered favorable locations; so, they have chosen Gujarat with combined package of land infrastructure and support, which matched requirements. Gujarat is developing into automotive clusters around sanand, which is recognized by the industry as having a high potential. From a geographical point of view, it is ideally located to the Centre of the automotive
PSA’s Indian plant will have the capacity of 170,000 isn’t it too ambitious to plan as many cars in 2015-2016. The C-segment as a promising one in the framework of the rapidly emerging middle class of India. The Peugeot is an global brand, present in more than 160 markets around the world, with a long tradition of presence in the middle east, Latin America, Africa. According to today, demand is blooming and this will meet it with right offer for the Indian customers.

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