With a new logo, tagline, and a groovy new rap, the platform is all set to take over the 2021 IPL with one simple message – PlayerzPot pe Khela Kya?
India, 12th April 2021: PlayerzPot, India’s leading online fantasy gaming sports platform, has unveiled its extensive rebranding just in time for the 2021 IPL. The platform’s rebranding is an effort to accelerate the company’s growth and renew its corporate vision. The exhaustive efforts include the company’s corporate logo, tagline, and consumer promotions – all aligned to its intended TG’s hopes and dreams.
The new avatar is very slick, youthful, and vibrant. It mirrors the brand’s purpose of building a delightful level-playing field for aspiring and skilled gamers across the country. Its unveiling during the IPL season is sure to amplify the already high-octane enthusiasm of avid cricket fans and fantasy gamers alike.
Where it all started
As most of India being indoors in 2020, PlayerzPot cemented its status as a leading fantasy sports platform in the country. Its recent round of Series-A funding fueled the platform’s capabilities, and it has now fully embraced the lightning speed evolution demanded by the digital ecosystem.
Spurred by the platform’s purpose of catering to every kind of player, regardless of skill level, gaming preference, a fresh corporate tagline was conceptualised – ‘India ka Naya Maidan’. The new positioning presents the platform as an exciting new playing field for all kinds of casual gamers and fantasy sports fans. The new tagline also underlines the platform’s commitment to constantly innovate with new features across fantasy games, casual games and quizzes to become India’s ultimate gaming destination. The breakout campaign for this fresh new approach comes in the form of a bassline-thumping rap song performed by one of India’s most popular rappers – KaamBhaari, in a vibrant digital commercial featuring brand ambassadors Bhuvneshwar Kumar and Smriti Mandhana.
The new campaign asks one question to its viewers in the form of an earworm-in-the-making – PlayerzPot Pe Khela Kya? The commercial will be rolled out across Disney+ Hotstar and on all of PlayerzPot’s digital platforms. The entire rebranding exercise, including a new tagline, a fresh visual identity, and a catchy new rap anthem that has been conceptualized by Interactive Avenues – A Reprise Network Company, and created by Prime Focus Technologies.