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PRCI launches #20plenty4water campaign

  • Unique Gandhi Jayanti campaign for PM relief Fund
  • To create awareness about water crisis in villages
  • And raise funds for water harvesting


INDIA: In a unique Gandhi Jayanti Day  initiative, Public Relations Council of India (PRCI) –  the premier body of PR, advertising, media and HR professionals – has launched a nationwide drive called #20plenty4water  to have donations pooled in for water harvesting and conservation projects under the Prime Minister’s relief Fund.

The objective of the multi-media campaign, being launched through PRCI’s 20 plus pan-India chapters, is to appeal to people to donate just Rs 20 which is the average cost of a packaged drinking water bottle

“This being the festive season, we tend to spend on various luxuries and it is not difficult for us to set aside Rs 20, the cost of a bottle of water, to help our farmers and other drought hit people across India,” said B N Kumar, national president of PRCI.

PRCI Chairman Emeritus and Chief Mentor M B Jayaram said: “we appeal to people to donate Rs 20 each – the cost of a packaged water bottle – to the PM’s Relief Fund. It is something easy for us to do and anyone can do it. We can contribute at our individual levels and corporates can match the donation in the manner that they deem fit.”

PRCI is the national body of professionals drawn from public relations, advertising, media and HR, apart from academicians. PRCI also has a youth wing called Young Communicator Club (YCC), comprised of mass communication students.

PRCI has appealed to the Prime Minister to help spread the good word about the unique donation drive and utilize the money collected for water harvesting and conservation projects across various states.

The donations can be easily sent to the Prime Minister’s Relief Fund by logging into


It might appear to be a drop in the ocean, but collectively, if a million people contribute, it would amount a million litres of water, Kumar said and expressed the hope that campaign will become viral and lead to serving the cause of drinking water.

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