* Puravankara and Provident booked over 125 apartments through GOSF online booking
India, 10th Dec, 2014: Puravankara is pleased to inform that its latest campaign on “The Greatest Online Sale on Homes” in partnership with Google’s GOSF Campaign went live late yesterday, and has seen unprecedented interest from home buyers across the country. Over 125 homes were booked online in less than 12 hours of the offer going live, as home buyers took advantage of very lucrative offers from both the Puravankara and Provident Brands. The sudden spike in the traffic to unprecedented levels temporarily slowed down the website, and was restored immediately.
The GOSF campaign is on till the 12th of Dec and we are anticipating the interest in our homes to go up substantially over the next 3 days. Puravankara and Provident (a 100% subsidiary of Puravankara Group, into Premium Affordable Homes) are offering significant incentives to our consumers to choose from over a dozen of our ready to move in projects in Bangalore, Chennai, Coimbatore & Kochi. Our online strategy has been to see how we can reduce the anxiety that a consumer goes through while buying a home. Customers can book a home online with a nominal amount, visit the projectlocation at leisure and choose an apartment of their choice without any anxiety, as they have the flexibility to change their choice or cancel their booking with a full refund. All this is wrapped with a significant price benefit encouraging buyers to shop for homes on www.puravankara.com/gosf
The online space has been very vibrant in Real Estate, for the last several years online advertising has been taking prominence in our marketing budgets and they now contribute to almost 70% of our enquiries.
Mr. Ashish Puravankara, Joint Managing Director – Puravankara Projects Limited expressed: “What started off as a ‘Lead Generation’ platform for Real Estate has now garnered enough consumer confidence to become a ‘Transaction Fulfillment’ channel, giving consumers the ability to not just ‘Know More’ about the home that they want to buy, but to actually go ahead, and “Purchase” their dream home online. The fact that such customers acquired through ecommerce channels reduces the cost of acquisition, helps Real Estate Developers to pass on those savings as significant benefits to the customers, thereby making it a very attractive proposition”.