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R. M. Vishakha, new MD and CEO of IndiaFirst Life Insurance

  • Comes with a rich experience of 25 years in the BFSI sector

India, March 03, 2015: Senior BFSI professional Ms. R. M. Vishakha will take over as the new Managing Director and CEO at IndiaFirst Life Insurance Company tomorrow.

Ms. Vishakha has a very successful track record of over 25 years in the financial services industry. Her last assignment was as Director Sales & Marketing in a leading bancassurance led life insurance company.  Prior to that, Ms. Vishakha, was Chief Business Officer at IndiaFirst Life Insurance.

The previous assignments of Ms. Vishakha include a rich experience across public as well as private companies, setting up bancassurance channel for one of the early adapters to being part of a start-up.

Ms. Vishakha said on her new assignment, “I am delighted to be returning to IndiaFirst Life Insurance.  I truly believe the company has tremendous potential to reach out to customer’s pan-India, with a distribution base of over 6000 partner bank branches and strong multi channel strategy.  With simple, easy to understand products that are tailored to meet various needs across life stages and income brackets, we will continue to focus on placing our customers ‘First’ in everything we do.”

IndiaFirst Life Insurance is today one of the fastest growing life insurance companies, having covered over 2.7 million lives amounting to  over INR 7.500 crore of AUM as on September 30, 2014.

The company recently announced Happy India, a social initiative to nurture the attitude of working towards constructive change and creating change among the school going children in the age bracket of 11-16 years.  This initiative aims to search for Young Change Makers and support them in implementing their ‘Ideas for Change’. It has seen participation from over 15,000 students (in the age group of 11 to 16 years) from over 300 schools across the country.  IndiaFirst in turn has supported 25 best ‘ideas for change’ with a grant of INR 50,000 each.

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