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Saraf Furniture

Saraf Furniture is an online retailer and manufacturer of the best solid sheesham wooden furniture for commercial and residentialsectors. Itsvast product portfolio includes elegant and minimally-designed Poster Beds, Storage Beds, Bookshelves, Coffee tables, Console, Wooden Doors, Solid Wood Clocks, Sofas, Dining sets etc. Each and every piece is bespoke and comes with a lifetime termite resistance warranty,thus ensuring that Saraf customers don’t have to worry about the little bugs eating their way into the woodwork.

While Saraf Furniture made its online debut in 2014, the journey of the brand began almost 4 decades ago with its overseas ventures. Operating out ofSardarshahar in Rajasthan,the company has also been providinghigh-quality, solid wood Sheesham furniture to Indian consumers at affordable prices since 1998. What sets Saraf Furnitureapart from other competing brands isthe use of solid wood for manufacturing, as well as its superlativeproduct customization, lifetime warranty, free shipping all over India, and easy shipping to international customers.

The e-commerce website for Saraf Furniture was launched observing the buying preferences of tech-savvy and time-crunched consumer demographics like newly-married couples, urban working professionals, IT professionals, people in their late 40s and 50s, new-age interior decorators, cafes, and hotels. It follows a Hub & Spoke model wherein the furniture is shipped to the hub from the manufacturing warehouse and distributed to the relevant centerfrom there.

At present, the brand is physically accessible in Banglore, Surat, Hyderabad and the Delhi-NCR region. It plans toexpand its offline footprint across the country by opening showrooms in other metros like Chennai and Mumbai,as well as tier-1 and tier-2 cities. While the idea is to emerge as a pioneer in the online and offline furniture space in India, the brand envisions establishingitsdistinct online retail presence across India to become one of the biggest online retail stores in its category, bothwithin the country and abroad.

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