Digitization megatrend is transforming different industries by leaps and bounds, and the Automobile Industry is not an exception. Skoda Auto India, a subsidiary of Czech automobile manufacturer Skoda Auto, has taken a unique initiative with the objective of making its cars attuned to the new trends of digitization.
The auto manufacturer has recently launched its mobile application— MySkoda with the aim of enhancing customer satisfaction and for providing an untroubled ownership experience with the help of mobile technology. In order to facilitate transparency with Indian customers, MySkoda features a single-window interface between the brand and its customers. The app has been designed for Android as well as iPhone users and can be downloaded from Google Play Store and iTunes App Store. You just need to type “MySkoda” on the search bar of your app store to install the app.
Comes with Several Useful Features:
Skoda Auto has specially designed the app to cater to the requirements of its existing as well as potential customers. The app launched by Skoda offers multiple benefits to its customers to keep them apprised of all the details pertaining to their vehicle. Besides facilitating two-way communication with the automobile company, MySkoda offers various others facilities such as—
- Finding a Skoda dealer;
- Locating a Skoda showroom;
- Keeping its customers informed about the cost of various Skoda parts;
- Providing complete service history of the vehicle along with billing record;
- Pre-booking for car servicing;
- Connecting to the customer care team of Skoda Auto India.
- Monitoring warranty insurance; and
- Monitoring the vehicle’s service cycle.
What’s more, the app also allows users to revise their personal details, as and when required. Each and every update made by users via MySkoda gets registered in Skoda India’s database immediately.
As per newspaper reports, the Czech auto manufacturer had recently invested 100 crores in the Indian market to completely renovate the brand so as to fortify its image in the country. The initiative of launching MySkoda is a part of the humongous amount of investment made by Skoda for enhancing the customer experience in India by developing an impeccable transparency with their esteemed customers.
The initiative taken by Skoda will go a long way in reinforcing customer relationship. MySkoda and its user-friendly features will not only help clients enjoy a convincing transparency while purchasing vehicles from Skoda Auto India but also provide them with a trouble-free car buying experience.
By: Monalisa Biswas