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Smartisanal™ Coffee brand Coffeeza® launches New Coffee Capsules and Coffee Machine

Elevate your barista-style coffee experience at home

March 2021: The recent launch of new coffee capsules and coffee machine by Coffeeza will make it easier for coffee lovers to indulge in their favourite café-style coffee. With growing expeditious lifestyles which work on clock-hands, Coffeeza is focused on paving a modern way to prepare and enjoy great tasting coffee that is convenient and saves time. Unlike other coffee players in India, Coffeeza’s machines and capsules allow coffee aficionados to brew café-style beverages like Espresso, Cappuccino, Latte and more within seconds in the comfort of their homes and offices, making the daily coffee ritual a breeze.

New Launches:

Rooted with the aim to provide the best-in-class products to coffee lovers and a wide range of flavour profiles, Coffeeza launched 3 new coffee capsules: Cremoso, Forte & their first Single-Origin Coffee Ethiopia along with the new Finero Next Capsule Coffee Machine this February.

  • Cremosois a medium roasted blend that is crafted to deliver a smooth tasting coffee with a good balance of sweetness and delicate acidity, with notes of dark chocolate, nuts & citrus fruit.
  • Forteis a full-bodied dark roast blend with strong flavours that leave a long-lasting & round after-taste, it is best suited for those who enjoy a strong and vigorous cup of coffee.
  • Single-OriginEthiopia coffee is the one to watch out for, sourced from the birthplace of coffee itself, this medium bodied 100% Arabica coffee with aromas of chocolate, dried fruit & red fruits is sure to win palates.
  • The new ‘Finero Next Capsule Coffee Machine’is definitely a notch above its predecessor. It is sleek, compact and ideal for lovers of black coffee and those who prefer complementing it with a separate creamer or milk frother. This machine is easy to use; it fits anywhere, and is suitable for homes, offices and hotel rooms. It is designed to extract coffee at superior 20 bar pressure (similar to cafés) which results in richly extracted coffee with indulgent layers of crema on the top.

How it Works:

Using Coffeeza is simple – just drop in the capsule, press a button on the Coffeeza machine, and your gourmet coffee is ready within seconds. Each capsule contains the exact quantity of coffee grounds, perfect for one-serving. Rich café-style coffee is extracted by the machine by forcing nearly boiling water through the coffee grounds under high pressure – all this takes place at the touch of a button. The used capsule automatically ejects into a hidden tray, which can then be collected and sent back to the brand for recycling.

Talking about the launch, Rahul Aggarwal, Founder & CEO, said, “Lovers of cafe-style coffee finally have the solution to enjoy great coffee at home, without the hassle! Our new world-class coffee blends and machines will surely add lots of smiles to coffee lovers’ faces.

Why Coffeeza Capsules are Special:

Inspired and imagined in India, Coffeeza’s capsule blends are truly world-class. Each Coffeeza capsule contains 100% freshly roasted ground coffee, sourced from the best coffee plantations across the globe, which is then roasted and blended to perfection by experienced master blenders in Italy and sealed into coffee capsules. The capsule’s unique design keeps the coffee grounds fresh for up to 24 months. The brand now retails 6 varieties of premium Italian coffee capsules which includes their best-selling blends Classico & Intenso and a Decaf blend for those, who avoid consuming too much caffeine.

Pricing:

Coffeeza capsules and machines are *Nespresso® compatible (original line). Priced between Rs 45 to Rs 55 per capsule (depending on quantity), this is a great alternative for gourmet coffee lovers in India. The Finero Next Machine is available at a very attractive price Rs. 13,949/- only, which is inclusive of 18% GST and includes 60 assorted coffee capsules as well.

 

Availability:

The capsules and machines are shipped PAN India – they are available on Amazon, Flipkart, BigBasket, TataCliq and Coffeeza.com. Pricing is attractive with volume discounts. Free Shipping and COD option is also available. Subscription plans and Bundles offer regular coffee drinkers the chance for additional savings. The brand also caters to the B2B customer base.

Disclaimer:

*Nespresso is a registered trademark of Societe Des Produits Nestle S.A.

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