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SOIE launches store in Phoenix Marketcity, Kurla


Mumbai, 3rd June, 2015: India’s leading fashion lingerie brand SOIE has announced the launch of its second exclusive store in Mumbai at Pheonix Marketcity, Kurla. The store was inaugurated by the leading fashion designer Archana Kochhar who has also curated the apparel collection for the store. Following the success of its five existing SOIE stores in the country, the new store will showcase the SOIE by Archana Kochar collection exclusively.

Known for her global design sensibilities, Archana Kochhar has been associated with SOIE since the beginning. Launched in 2015, SOIE by Archana Kochhar is an exclusive range of apparels that offers stylish and incredibly comfortable garments that are essential in every girl’s wardrobe. Created while keeping current international trends in mind, the collection is all about femininity and attitude, and is available at unbelievable prices.

Announcing the launch of new store Nitin Raj, Marketing Head, SOIE commented, “It is a feeling of great pride of expanding our services and also enhancing our customer connect. With Archana Kochhar curating the collection at the new store, the customers will have an experience of superior and elegant merchandise, with unmatched services and ambience.”

Situated in the first floor of Phoenix Market City, the store is 1500+sq cm spacious and wide. SOIE product line gives you a complete feel good factor. They are fashionable & Affordable. SOIE redefines style and quality for India’s young, restless, vibrant and fashion conscious generation.

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