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Spirituality and devotion come together with Aastha, YuppTV’s latest offering for viewers worldwide

Hyderabad, March 3, 2015: Meeting the demand for spiritual and devotional needs of   viewers, YuppTV today announced the launch of Aastha TV, India’s leading social-spiritual-cultural channel showcasing the best in Indian spirituality for the Asian Indian community spread across the globe. Currently, the channel will be available worldwide with the exception of the USA, UK and Canada.

Owned by Vedic Broadcasting Limited (VBL), Aastha TV telecasts LIVE religious discourses by saints and gurus; socio-cultural ceremonies and religious events, devotional music, programs based on pilgrimages, traditional festivals, meditation techniques, Astrology, Yoga, Ayurveda and educational programs based on ancient Vedic sciences.

Announcing the launch, Mr. Uday Reddy, CEO of YuppTV said, “We are pleased to take Aastha TV to YuppTV customers across the world in keeping with our commitment to offering some of the most diverse content to viewers. As a channel that provides individuals across ages the perfect platform to connect with a culture and spirituality that is their own and which they adore, we believe our viewers will both appreciate and benefit from the launch of Aastha TV.”

Pramod Joshi, CEO, of Vedic Broadcasting Limited said, “we are delighted to announce the launch of Aastha TV on YuppTV platform. Aastha has been at the forefront in providing content which fulfills the spiritual needs of the Asian Indian community spread across the globe. They can now benefit from the channel’s offerings through multiple internet enabled devices. Our association gives Aastha a wider global reach and will help people living away to connect to their homeland.”

YuppTV continues to be among the world’s leading Over-the-top (OTT) content players, delivering more than 200 Indian television channels worldwide in 12 languages that comprise Hindi, Tamil, Bengali, Punjabi, Marathi, Telugu, Malayalam, Kannada, Bhojpuri, Oriya, Urdu and Assamese to its viewers.

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