India, 11th June 2021: The Tamil Nadu Government on June 04, 2021, announced the fixing of MRP of 15 COVID essential medical products including hand sanitizers, PPE kits, N95 masks and surgical gowns. This is similar to the orders released by the Kerala government in May and by Maharashtra government last year.
This is, while India already has,a national pricing regulator for medical devices in NPPA which has issued several advisories from time to time to address the issues of national interests and priorities. (The last one was when it took cognizance of the profiteering done on the sale of Oxygen Concentrators and capped the margins to reduce prices).
Pavan Choudary, Chairman& Director General, MTaI, said “We are at a critical juncture in the fight against COVID and the government and industry are trying to rally together to overcome this situation. At such a time, decisions taken without consulting with the industry will lead to confusion. Kerala, Tamil Nadu and Maharashtra have fixed prices at different points which may create risk of products being sold at multiple price points across the country. This will lead to companies incurring additional costs andlogistical challenges due to re-labelling and may disrupt the availability of these essential products. Companies may also choose not to market the product in the territory where the costs & complexities overweigh the benefits.”
“The points at which the prices have been capped seem irrationally low, which may make this market unviable for the industry. Another concern is that this may deprive the frontline Healthcare workers of access to good quality protectioncompromising their safety”, said Mr Choudary.
“Some experts have opined that theoretically not only the State governments,but District magistrates also have the authority to regulate prices. If such adventurism in pricing is allowed in practice, industry will have to brace itself for a time when price control is happening at a district level also! Our vision to attract domestic and foreign capital to invest in medical devices will go crashing and so would patient interest.Price Control decisions, when unavoidable, should be taken by a single body for which India already has the NPPA, which has the research and implementation ability to do this job thoroughly. We look forward to a timely intervention by the concerned authorities to restrainStates’ intervention in price control” added Mr Choudary.