Nissan India will be launching the new TVC of its flagship SUV brand Terrano. The ad film features actor Sushant Singh Rajput in a b-boying face off with the new TERRANO Groove edition. Nissan Terrano is a bold compact SUV with looks that can mesmerize. The car is about breaking conventions at many levels. And this commercial too in many ways is in non-traditional, and breaks away from what we regularly see on our screens.
The film is an exciting, fantastical visual story that revolves around a dance battle between our lead character (Sushant Singh Rajput, who’s a fantastic dancer himself) and the Nissan Terrano. At the surface this is the story of how a car visually mesmerizes and draws Sushant into a dance-off, or one that he believes happened.
But below the surface, this is a story about how a person and a car connect with each other, and how they play off each other… Ultimately, it’s not about how the car reacts or mimics… it’s about how the car attains a personality, and how it embodies the culture of the young protagonist.
Not only is this a great way to connect man to machine, it’s also a very clever way to show off the many great angles and details of the Nissan Terrano as it spins and rotates through frame, each dance move highlighting the amazing lines, bold curves and muscular stance of the vehicle. Watch the Terrano being showcased in a manner that’s never been done before.