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The 29 States of Sexual Desire: How India is spicing things up in the bed

What if we tell you that Gujarat gets three times kinkier during Navaratri? Or that Bhopal buys the most flavoured condoms in India. Or that Panjim knows more oils than just coconut’s. Or that Uttar Pradesh, unlike the state, wants to get bigger. Well,, India’s leading sexual wellness products destination, has studied over 6 million visitors, over eighty thousand orders and approximately 8,700 customer interactions to lay it all bare in its third research report.

The reports tip Western India as the most sexually liberated geography, accounting for 31% sales. North India isn’t far behind at 29%, having reported the greatest sales growth during the 52 months of research period. Only fair that the North, as it should have been, now points up.

Mumbai leads the charts when it comes to city sales but Delhi is not far behind. It ranks second overall but given how extroverted the city is, Delhi, when clubbed with adjoining NCR, takes the top spot.

February sees the most innovative orgasms of the year, with the monthly sales being almost 2.3 times the monthly average. Yes, it can be credited to the Valentine’s Day hormones, but the sales see a premature ejaculation in just the month after, in March, when the lowest sales of the year is recorded. Blame the examinations, can we?

The online portal,, was launched in 2013 to provide Indians with the opportunity to buy the finest sexual health and wellness adult products legally, from the comfort of their bedroom, with the commitment of discreet delivery. 

“It’s been a great journey so far with interesting learnings coming from our data mining and analytics, which we thought would be fun to share with our fellow Indians. We find the market rapidly growing as couples have shed their inhibitions and are open to experiment and try out new products.” says Mr. Samir Saraiya, the CEO of’s vision to help Indians celebrate intimacy in a clean and confident manner is starting to inseminate smaller cities now. It is a perversion explosion. Shillong, Imphal and Udaipur are some of the prominent Tier III cities among the 1,123 cities in total that has catered to since.

The report also highlights a stark difference in the shopping trends of men and women. 62% of the customers are male, and lubricants seem to be a hit buy among them. The rest, females, spend more on intimate massagers, because hey, nobody truly understands what they want.

Surfing habits have been found to be dependent on gender, too. Males tend to have more page views, playing to their ‘quintessentially confused soul’ identity, while females like their basket size big, perhaps quietly hinting at their other preferences in life too.

Baroda, Pune and Thiruvananthapuram are the three cities that boast of more female buyers than male. Come to the age groups and the 45+ section has the largest percentage of women. While people aged 25-34 are the most loyal customers – constituted by maximum repeat users who account for the highest transactions – the younger generation between 18 and 24 take the pie, opting for self-pickup of their orders and accounting for the highest social media engagement. Now you know why #AfterSexSelfies are such a rage nowadays. can be partly credited for ushering India to a sexual renaissance. Handcuffs, the most sold kinky product on the website, no longer belong to just the police. Nurses aren’t just restricted to hospitals; they can be in the bedroom next to you, roleplaying wearing the most sold costume. And as if the city was not foodie enough, Bengal now opts for the most number of candy panties. Nothing better to cap off a five course fish meal, of course.

Did you know?

  • Women from Punjab buy the highest amount of women sexcitement products like arousal oils 
  • Uttar Pradesh buys the most number of penis enlargement products 
  • Assam sees the highest sales of BDSM toys
  • Male thongs, the most popular men’s innerwear on the site, sell the most in Telangana
  • The average value order rises from Rs. 2,690 to Rs. 3,200 during the wedding season (Everyone needs a hand)
  • Condoms contribute a small 5% share in the overall sales

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