Do you not get allergic reactions from natural products? And when is your shampoo actually sustainable? And is it really that bad if there are synthetic ingredients in your shower gel? Together with formulators, scientists and beauticians, we went in search of the facts and myths about natural and sustainable beauty and how your skin can respond to it.
‘Sustainable is the same as natural’
Marcel Veugelers is one of the researchers working on the development of Love Beauty & Planet, a new care brand that focuses on sustainability. The products are not necessarily 100 percent natural. “Sustainable and natural are not synonymous. How sustainable a product is depends on the environmental impact in the entire chain. It is also important that we take into account the social and economic conditions in this value chain, ”explains Veugelers.
A big difference with ‘natural’. “In the case of ingredients, this is about the natural origin. However, products with only natural ingredients are not necessarily sustainable. Sometimes synthetic products are actually valuable in enhancing the durability of a product, such as when we preserve a product to extend its shelf life. This way we avoid throwing away a product before it is finished, which would obviously not be sustainable. Learn more wax sugar
Frankie & Olive in Amersfoort
‘You don’t get an allergic reaction from natural products’
“If people think that, then that is a big misunderstanding,” says Sara Monster, founder and owner of Sara Rosalie. “Allergens can cause an allergic reaction.” Fortunately, that is not the case with most people. But those allergens can occur in all kinds of ingredients. “Both synthetic and natural. A good example is perfume. Synthetic perfumes can contain allergens from the allergen list, but the natural variant to add fragrance, essential oils, can also contain allergens. ” Veugelers also mentions perfume: “Think of Linalool and Limonene. These fragrances are naturally found in lavender oil and orange oil. Fortunately, most consumers never have a problem with that, but it is possible that you are allergic.
Lieselot Schieke is a beautician and has to deal with many skin types. In her business Frankie & Olive, works as much as possible with natural products. “Nature is not necessarily a guarantee that it is good for your skin. In fact, some natural ingredients in cosmetics can severely irritate your skin, ”she explains. “In addition, natural products are often more perishable and the effectiveness can decrease somewhat faster. If you opt for natural skin care, it is therefore important to handle it carefully and to know which ingredients you use and which ones especially not.
‘Natural skin care is always better than synthetic’
“Natural skin care products are often beautiful products with rich ingredients with beautiful and recognizable names that we know from our diet or nature,” explains Monster. “This makes natural skin care seem more reliable, we know the ingredients. But it says nothing about the quality of a product or whether it works well for the skin. Both synthetic and natural skin care must meet the same safety requirements according to European legislation. Ultimately – as far as I’m concerned – it’s all about how the product works, it does what it promises and it is kind to the skin. Skin irritation is one of the biggest causes of skin aging and unnecessary lubrication of products that you hope will do is a waste for yourself, your wallet and the environment. ”
‘There are often too many unnecessary ingredients in beauty products’
“Many products are produced in such a way that they appear more attractive to us,” says Schieke. “Perfumes are added, ingredients are bleached with chlorine or given a pleasant color by synthetic dyes, cleaning gels foam nice and generous and chemical substances keep the products stable for as long as possible. These are all things that do not benefit the skin at all, but can react violently and therefore become very restless. ” Veugelers nuances this a little bit. “It must be added that the use of ingredients in cosmetics is highly regulated. For example, the products in the Netherlands are in principle safe for people and the environment ”, he adds.