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  • Will donate proceeds from all calls and new activations during the month of Ramdaan, towards the education of children from flood-affected families
  • Partners with Sakhawat Centre for the third consecutive year for the cause

Srinagar, June 19, 2015: Embracing the true spirit of Ramdaan, Vodafone India, one of India’s leading telecommunications service providers, is commemorating the holy month with a “giving” initiative which will go a long way in supporting poor, flood-affected families in Kashmir.

In the third consecutive year of its tie-up with the Sakhawat Centre run by Iqbal Memorial Trust, an NGO in Srinagar, Vodafone is raising funds for the education of children of flood-affected families in Kashmir. Starting from June 19, 2015, it will donate 1 paisa out of every call or recharge and Rs 5 out of every new activation in Kashmir province during the entire month of Ramdaan. In the last two years, Vodafone has lived up to the spirit of Ramdaan by raising funds for the education of underprivileged Kashmiri children and further donating them to the Sakhawat Centre.

Extending Ramdaan greetings to the residents of Jammu and Kashmir (J&K), Pushpinder S Gujral, Business Head, Punjab, HP and J&K, Vodafone India said, “As a people-centric organisation, we at Vodafone India are connected with the people of the society in which we operate. It is always our endeavour to be a meaningful member of the society and contribute in its development. At a time when families in Kashmir have suffered immensely due to the floods that ravaged the Valley, we felt that this ‘giving’ gesture on Ramdaan could be of help to them as they rebuild their lives. In the third consecutive year of our tie-up with the Sakhawat Centre, we have decided to contribute the funds raised for supporting the education of the children of families which have suffered during the floods in Kashmir. Like in the previous two years, this time, too, we are involving all the people of Kashmir in contributing to this larger social cause. This initiative allows Vodafone customers in Kashmir to be a part of this noble cause without putting a burden on their pockets.”

During the last two years, as part of this initiative, Vodafone donated a sum of around Rs 10 lakh. This initiative is part of Vodafone’s “Gift-a-Smile” programme that involves various such projects throughout the year. While some of these initiatives are intended to gift smiles and happiness to those in need, others seek to bring cheers to the valued customers of Vodafone. Under the “Gift-a-Smile” programme, Vodafone had donated laptops to the Sakhawat Centre in Srinagar earlier to facilitate computer literacy among underprivileged children.

Iqbal Memorial Trust has been working to rehabilitate the lives of thousands of destitutes and orphans in J&K through a well-spread network of volunteers and service centres. With an objective of making its social welfare activities more broad-based, the Trust had set up the Sakhawat Centre, J&K in June 2005. This social institution has since been helping orphans, widows and other weaker sections of the society lead a dignified life.

Vodafone has arranged for a short code 55786 for the initiative. Vodafone customers can now call on 55786 to get detailed information about the initiative.

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