Positive social mentions and local reviews can make your business look good in the eyes of both existing and potential customers.
But the thing is, most of the time, you don’t just get these things out of nowhere. You need to take some necessary actions to keep those reviews and mentions flowing.
Here are some of the best ways you can do to achieve this:
Ask for Reviews
You have to be extra careful when asking for reviews. You should never ask people to give good reviews and instead, just ask them for reviews and do it only after the transaction. This request must also come after some sort of meaningful interaction and not with all routine ones.
Check Your Existing Reviews
Of course, you can never generate good reviews if you don’t have happy and satisfied customers who will write them. When the first impression is bad from the get-go, soliciting feedback or asking for reviews will help compensate for it.
You need to start by addressing the problems and concerns of your customers and to do this, you have to read the reviews made by your past clients. If you have a patron who left a bad review before, you can ask them if they noticed some improvements.
Make Sure You are Deserving of Positive Reviews
Many business owners are confident with their service or product and that they don’t need to worry about anything as long as people continue to patronize them. Just like how IT technicians are trained to identify issues starting from the first physical layer, it is important to ensure that your business provides exceptional service before you can expect people to give you positive reviews or mentions.
If you have shady or crude practices or business model, never expect that someone will say nice and good things about you online. There are businesses that will inherently upset some people but it all boils down to knowing how to manage expectations.
Make Your Online Presence Better Known
If your customers are less than 30 years old, they may be turned off if you ask them to post reviews. The best thing you can do is to engage with these customers online by creating your business Twitter account or Facebook group.
Customers who belong to this age group are used to posting about their experiences online. This means that they will surely share their thoughts and opinions about your service or product even if you don’t ask them to. Thus, it pays to be ready for what they have to say, whether it is bad or good.
Reach Out Directly to Negative Reviewers
There are differing opinions on whether or not you should respond to bad reviews in public. Sometimes, it is not really recommended to do so as it may make your business seem defensive. But, reaching out directly to people who leave negative reviews and trying to address the issue might also work to your advantage. Constructive and thoughtful responses can go a long way instead of defensive rebutting or ignoring them altogether.
Let the reviews and social mentions do the work for you. Follow the tips above to get more of these on a regular basis.