Hindus feel that associating luxury handbags made of cow leather with “Brahmin” was very inappropriate; and are urging the New York City headquartered premier department store chain Macy’s to withdraw these “Brahmin” leather bags from its 512 stores, e-commerce site and mobile app.
Distinguished Hindu statesman Rajan Zed, in a statement in Nevada today, said that cow, the seat of many deities, was sacred and had long been venerated in Hinduism. Priesthood had been traditionally assigned to brahmins in Hinduism; and inscribing “Brahmin” on a designer handbag made from a killed cow was quite out-of-line and was painful to the Hindu sentiments.
“Iconic brand and retail industry leader” Macy’s, whose values include “acceptance, respect, integrity”; should not be in the business of religious appropriation, sacrilege, mocking serious spiritual practices and ridiculing entire communities; Zed, who is President of Universal Society of Hinduism, noted.
Rajan Zed also urged Macy’s Chairman & Chief Executive Officer Jeff Gennette to offer a formal apology. Inappropriate usage of Hindu traditions, concepts, deities, icons, practices and symbols for commercial or other agenda was not okay as it hurt the devotees, Zed added,
Hinduism was the oldest and third largest religion of the world with about 1.2 billion adherents and a rich philosophical thought and it should not be taken frivolously. Practices/concepts/traditions of any faith, larger or smaller, should not be ridiculed at; Zed stated.
Founded in 1982, Brahmin Handbags stated “All of our products are made with genuine cowhide leather, unless otherwise stated”. Explaining its name on its website, it described Brahmin as a New England “term used to describe someone who is cultured and of the most discerning taste”. But Rajan Zed pointed out that “New England Brahmin” term was reportedly coined in 1860, while “Brahmin” found mention in Rig-Veda, world’s oldest extant scripture which some scholars dated around 1,500 BCE.
Searching “Brahmin” at macys.com revealed 89 items.
Claimed to be “America’s Department Store”, Macy’s, launched in 1858, states that “customers come to us for fashion, value and high-quality products”. It also declares that “Macy’s makes life shine brighter” and asserts that “Macy’s is proud of its heritage and the unique role it plays in American culture and tradition”.