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Uptownie 101

utopine newspatrollingUptownie 101 is a Kolkata-based online clothing venture, founded by Ms. Priyanka Agarwal, offering young, fashion forward western wear in India. Its target audience is women between the ages of 15 and 35. In a world full of e-commerce websites that offer trendy clothes, Uptownie 101 is here to give women’s fashion an edge over others. The brand offers trendy and pocket-friendly outfits that complement the personality of today’s young, beautiful and bold women.

The brand provides a quick and easy solution to women, offering a wide range of apparel for all occasions with over 600 styles (bottoms, dresses, tops and jumpsuits) in their catalogue. The collection is chic and affordable and new styles are efficiently introduced every week to keep up with changing trends.

Uptownie 101 doesn’t aim to sell just a product but also, an idea and a lifestyle. The brand is here to offer an experience through unique customer service that acts as a shopping buddy – helping them get the perfect fit through their distinctive size calculator and a live chat option. The brand also provides customization, so that customers can personalise their Uptownie gear with a fun monogram.

The brand aims to be India’s first major home-grown women’s fashion label. Priyanka, having studied in the United States and United Kingdom, witnessed the fast-moving fashion landscape there. She felt that the styles, although easy to execute, were not available in India and through Uptownie 101, wants to fill this existing gap to give young Indian millennials tons of more stylish and fashionable options.

The brand is live on some of the leading online portals in India including Flipkart, Amazon and Jabong. It was recently awarded by Flipkart for exemplary sales during the festive season and has also been categorised as a promising sellers on Limeroad. The founder, Priyanka Agarwal, plans to take the brand to the next level and create a better brand presence through physical existence in multi-brand stores across India.


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