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  • Customers to enjoy double the benefits across chosen data packs
  • Launches new advertising campaign to communicate benefits of mobile internet

New Delhi, August 7th, 2015: To further encourage adoption of data as well as to reward existing data users, Vodafone, Delhi’s leading telecom service provider has launched ‘Double Data’ offer. Under the offer pre-paid customers availing data recharge via 121 or through the special offers section on the Vodafone website and MyVodafone app, will enjoy double the value of the chosen data pack. This offer is valid on all Vodafone pre-paid data recharge packs offered in Circle name starting 8th of August till 2nd week of September.

Vodafone is one of India’s leading mobile service providers with 26.1% (June exit) revenue market share in Delhi circle.

Staying ahead of market trends, Vodafone has successfully catered to evolving customer requirements. With the aspirational value of owning a smarter phone continuously ascending, 80 percent of Vodafone’s user base in Delhi circle now has data enabled handsets leading to increasing user base of mobile internet and greater consumption of data per user.

Elaborating the benefits of the “Double Data” offer, Apoorva Mehrotra, Business Head- Delhi Vodafone India, said, “More than 50% of our subscribers today use mobile internet, primarily for surfing, browsing, Email, social networking sites like Facebook, Twitter, etc. Over the last few quarters both the number of data users as well as the consumption of data per user has significantly risen. This ‘Double Data’ offer is our way of thanking our valued pre-paid customers for choosing Vodafone as their preferred mobile internet provider. We are offering them double value and encouraging new data users to explore the wonders of the internet. A host of data packs to cater to various customer categories and usage patterns, beginning from as low as Rs 37 for 200 MB are being offered.”

Vodafone is also launching a high decibel marketing campaign across TV, radio, retail, Cinema and digital in order to connect with the target customers and increase awareness about the Double Data Offer.

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