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‘Vodafone Doubles’ to communicate value proposition for pre-paid customers

This August, Vodafone India launched its biggest nationwide consumer promotion, offering irresistible value benefits to both its voice and data customers. While the data product offered ‘Double Data’ on a pack upgrade, the voice product offers ‘Double Validity’ on purchase of a rate cutter pack for local / STD calls.

The Vodafone Doubles 360 campaign went live on 8th August, 2015 with an objective to create a value proposition in the prepaid segment. The first TVC ‘Vodafone Smitten’ helped to create rapid awareness for the ‘Double Data’ offering. The second commercial ‘Vodafone Jokester’ will go on air today – 27th August, 2015 and aims to deliver conversions for the ‘Double Validity’ proposition. 

About the Offers

Double Validity – Vodafone India has launched Double Validity on rate cutter packs, giving pre-paid customers a great reason to talk more at lower rates. The offer on rate cutter pack will enable customers to talk more at attractive rates, affordable prices and an opportunity to double the validity of the product at a nominal cost of INR 7.

All pre-paid customers of Vodafone pan India can avail this offer through any of the following routes (via 121, through the special offers section on the Vodafone website and My Vodafone app) and can choose to double the validity of the selected voice rate cutter pack by paying just INR 7. This value offer is valid on the rate cutter packs pre-fixed with ‘DOUBLEVALIDITY’.

Double Data Offer – Earlier this month, Vodafone launched Double Data offer wherein pre-paid customers availing data recharge, will enjoy double the value of the chosen data pack, at the same cost.


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