Small businesses in Australia account for 35% of the country’s GDP and almost 94% of commercial establishments. In Sydney, around 77% of those are micro-businesses, with one to four employees. Most of their resources go towards daily operations, and owners look for affordable marketing tools.
This is where flyer printing and distribution services can help with offline marketing. In fact, Sydney flyer distribution can help small, medium, large, new, scaling, and established businesses.
Flyer Distribution for Shoestring Budgets
Many new businesses are on limited budgets, and most owners commute from outside the city. Around 36% of small business operators in NSW don’t reside in the Sydney GMR (Greater Metropolitan Region). Some entrepreneurs work from home and sell their products and services online.
So, as someone working on tight budgets, you would definitely want to save money but get good results. When you hire flyer printing services, you can have peace of mind about effective leaflet distribution.
Flyer distribution companies have experienced and trained teams that can:
- Analyse your target market
- Research the right location
- Help initiate instant actions
- Verbally promote your business
- Conduct themselves professionally
- Maximise brand awareness
You also receive massive discounts, and the costs saved can be used for your business activities. You see a 180-degree transformation of your current marketing practices when you team up with flyer services.
How Do Flyer Distribution Teams Find the Right Locations?
Reaching the desired advertising and marketing targets is possible when you hit the right demographic. The location where you distribute leaflets is also crucial in increasing sales leads.
For this, you need to go to places that:
- Have high volumes, i.e. crowded areas
- Are the busiest at specific times of the day
- Are considered evergreen hotspots
- People wait, halt, and take notice
Some places in and around Sydney where you can expect the highest outcomes are as follows.
Rail Stations and Bus Stops
Bus stops and railway stations are where commuters wait for their respective transport to arrive. They have nothing much to do here but idle away, reading on their smartphones or books. But they are also observant of what’s happening around them.
If you deliver hand flyers at such places, it will catch the attention of onlookers, too. For instance, you will have many flyer recipients near the new metro railway tunnel in Sydney. There are many other busy places like Parramatta rail station and the bus stations at Circular Quay and Burwood.
Shopping malls with stores selling designer labels, street fashion, or restaurants are weekend destinations for many people. Sydney locals are already spending their top dime on fun and activities and would want to check out new services. You could place your distributors at reception or checkout counters and entrances of these buildings.
Target the households visiting the Bondi Junction or Pitt Street Mall, and promote your brand. If possible, you can also hit the supermarket-based malls in your neighbourhood. Over 1,000 of these operate in Sydney, New South Wales, and the whole of Australia.
Not all businesses cater to the same target groups. Age, gender, profession, interest, and many other factors may vary in analysing your customers. If your business offerings are for children, you can use school bulletin boards with the relevant authority’s permission.
Going to Leichhardt Oval, Blacktown International Sportspark, and any other famous sports stadium will amplify your advertising efforts. Deliver the business message directly to the hands of your customers and increase your profits. If you sell sports, fitness, health, and wellness-related services or products, these are the ideal places.
Hand-to-hand flyer, leaflet, and pamphlet distribution is effective and gets immediate returns. Sydney flyer distribution can become an indispensable part of your business strategy if you use it correctly.