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September 08 2014, Mumbai, India:  WWE today announced the launch of WWE Slam City, WWE’s new kids property that includes an original animated short-form series and a complete line of WWE Slam city merchandise. The 26-episode series, which can be found daily on Ten Sports, is comprised of two minute shorts featuring WWE Superstars in their new animated world, WWE Slam City.

The series, filmed in the next generation of stop-motion animation, features a new WWE animated character The Finisher, who fires all of the WWE Superstars and sends them to WWE Slam City to find day jobs. WWE Superstars are plunged into new career challenges as John Cena®, Randy Orton®, Sheamus™, The Miz™, Rey Mysterio®, Kane®, Alberto Del Rio™ and Mark Henry™ pack every street corner with work to do and scores to settle. With John Cena as an auto mechanic, Alberto Del Rio as a coffee house barista, Randy Orton as a zookeeper and Sheamus as a theater usher, these Superstars have a new life outside the ring, but still stay true to their WWE personas

“WWE Slam City was conceptualized specifically keeping in mind our youngest fans”, said Mr. Rukn Kizilbash, General Manager, WWE India. “Through this platform, we wish to create a lifelong WWE fan base by providing interactive content for generations to come.”

Mattel will also be launching a WWE Slam City toy merchandise line this September. Prices range from Rs.299 to Rs.1099.

WWE Slam City is a key component of WWE’s larger strategy to expand its reach to kids which includes WWE Studios productions of The Flintstones, Scooby-Doo WrestleMania Mystery and Christmas Bounty. In addition, WWE supports programs that positively impact children and families around the world, including a 30-plus year relationship with Make-A-Wish as well as various literacy, education and anti-bullying initiatives with Zee Care locally.

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